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That’s at the heart of why we are successful. ”And Defenders isn’t bashful
about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that
work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars.