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S. states—with the exception of parts of the Dakotas—Defenders is likely to run up against Amazon sooner or later. Chris Ward, publisher for SDM, a trade publication that covers the electronic security industry, said it “has changed drastically in the last five years. ”“New competitors are coming out of the woodwork,” he said. That, along with the do it yourself movement, he added, has in some cases “been detrimental to the traditional security dealer. ”He called Defenders’ revenue growth in the face of that increased competition “very aggressive and ahead of the curve. ”One element that has helped home security companies continue to thrive in the face of the DIY movement, Ward said, is monthly monitoring charges. “Recurring monthly revenue is where a good number of security companies get the majority of their revenue,” he said. But Defenders doesn’t have that luxury. In its arrangement with ADT, the latter gets all the monitoring revenue. A different modelDefenders is focused on its own goals, Boyce said, not fretting about the competition or changing landscape.

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''We wanted to dosomething that would help people and make our campus more accessible. '' During the spring term, Yelamarthi and five senior engineering studentstested the cane, which is equipped with Radio Frequency Identificationtechnology, similar to what retailers put on products to keep them frombeing stolen. The Smart Cane contains an ultrasonic sensor that is paired with aminiaturenavigational system inside a messenger style bag worn across the shoulder. For the test, the students installed identification tags between twobuildings on the campus in Mount Pleasant, Mich. A speaker located on thebag strap gave audio alerts when the system detected an obstacle and toldthe user which direction to move. Students wearing glasses that simulate visual impairment tested the cane. The students also created a vibrating glove to assist those who are bothvisually and hearing impaired. Yelamarthi said it's one of the first outdoor applications of RFID and saidhe plans for students in upcoming classes to further refine the systemwhilehe seeks grants to speed the research. The next step probably involves using the system in a wider area. Down theline, Yelamarthi wants to work toward integrating the Smart Cane's datawithGPS. Jodhan If you are looking for some business opportunities to invest in; ones that have the potential to cater to real consumers, real demand, and real markets, then I have two very potent suggestions for you.